Cruise lines leverage AI technologies to streamline processes, improve efficiency, enhance data analytics, and drive smarter decision-making. AI applications include automating tasks, personalizing recommendations, improving customer service, and optimizing various operations across different departments.

Intelligencia helps its cruise lines clients understand the rapidly evolving world of analytics and AI so they can buy just the right amount of analytics they need. Nothing more. Nothing less. ROI must be considered when it comes to purchasing analytics and we can show you what's available in the market, as well as what should be avoided. Our clients call us "trusted advisors," a moniker we wear with great pride.

Business Intelligence is the graphical representation of information and data using visual elements like charts, graphs, maps, and other visual tools to make data easily interpretable and understandable. It helps cruise lines tell a story with data by transforming raw data into visually appealing graphs and charts, enabling individuals, especially data professionals, to identify patterns, trends, outliers, and relationships within datasets effectively.

Cruise lines utilize customer experience software to gather and analyze data on player behavior, preferences, and gaming habits. This information is used to tailor promotions to individual passengers, enhancing their overall experience and increasing retention rates. By leveraging data analytics, personalized services, automated support, and integrated management systems, cruise lines can create memorable experiences that keep their customers engaged and returning for cruise after cruise.

The goal of data integration is to extract data from an operational system, transform it, merge it into new datasets, and then deliver it to an integrated data structure built for operational, marketing, analytics, customer loyalty, and/or social media purposes. The variety of data and context for analytics is expanding as emergent environments increasingly become part of the information infrastructure.

Generative AI refers to a subset of AI that focuses on creating new content based on user prompts. This technology can produce a wide range of outputs, including text, images, videos, audio, and even software code. Gen AI flourishes in six creative areas – text, coding, image, audio, 3-D creation, and video. These include applications like content writing, stock image generation, video creation, video editing, voice translation, visual effects, and text-to-voice and text-to-music generation.

Multichannel marketing is one of Intelligencia's strengths. We have worked with large cruise lines, huge IR's in Macau, and large sports book in Australia, as well as other trcompanies throughout Asia to implement powerful multichannel marketing solutions on a multitude of vendor products. When you're emailing to a hundred thousand people a week, you better have a powerful system and strong support. We'll help you choose the former and provide you with 24/7 of the latter.

In today’s digital landscape, having a strong social media presence is essential for engaging with customers, building brand loyalty, and driving business growth. We provide a range of services designed to optimize your social media presence and engagement, ultimately driving brand awareness and revenue. We specialize in providing end-to-end support, from strategic development to marketing and ongoing optimization.