Andrew Pearson's talk at G2E Asia 2025 on the future of IR technology, specifically generative AI.

Generative AI’s ability to create text, images, music, and now even video and animation from simple, user-generated text has generated worldwide attention as well as motivated millions of people everywhere to experiment with the technology as well as become amateur artists. And it is not just the creatives amongst us utilizing generative AI, software coders, and even high-level corporate executives are recognizing the extraordinary potential this technology offers.

Generative AI refers to AI technology that can produce various types of content with simple, user-generated content, including text, imagery, video, audio, and synthetic data. The recent buzz about generative AI has been driven by the simplicity of new user interfaces for creating high-quality text, graphics, videos, and music in a matter of seconds. This lecture breaks down how casinos and sports books can use generative AI to improve their personalization marketing.