Alteryx Products

Alteryx Designer

Alteryx Designer is a Windows software application that provides an intuitive drag-and-drop user interface for users to create repeatable workflow processes. Users can drag tools from a toolbox onto a canvas, connect them together, and edit their properties to create Alteryx workflows, apps, and macros. Users can utilize these workflows to blend and enrich data from a range of sources, perform advanced analytics, and quickly produce results that can be easily shared with others.

Designer Cloud

Designer Cloud is the data analytics solution that enables you to connect, prepare, blend, and output data in an easy, highly visual, code-free way and is meant for anyone who interacts with data. 

APA

The Alteryx Analytic Process Automation (APA) Platform delivers end-to-end automation of analytics, machine learning, and data science processes; enabling the agility needed to accelerate digital transformation. With the Alteryx APA Platform, you can automate analytics and data science, embed intelligent decisioning, and power your people to deliver faster, better business outcomes.

Self-Service Analytics

Simple + powerful analytics accelerates decision-making and transforms business outcomes for thousands of companies worldwide.

k-means Clustering

k-means Clustering

Cluster Analysis is a method used to classify objects into groups where those similar in characteristics are grouped together in a cluster. It is also known as segmentation analysis or taxonomy analysis. Clustering helps us look at the data as a whole so we can classify the points and logical structures based on the groupings we choose to create. Clustering has several uses, including in marketing, where it is used to identify homogenous groups of buyers; in medical science, where it is used for disease classification; in geology it is used to identify the weaknesses of earthquake-prone regions. In Alteryx, it is built in.

Decision Trees

Decision Trees

Alteryx has built-in Decision Trees capabilities. These are some of the easiest models to understand and illustrate as they are straightforward and don't require complex interpretation. Decision Tree models are good for handling complex, non-linear relationships, and outliers in the data, but they also have their disadvantages. Some of their predictions tend to be weak since it is prone to overfitting. They are not very robust, because small changes in the training data can give a larger change in the output. However, they are one of the most commonly used analytical models around.

Logistic Regression

Logistic Regression

Logistic Regression is a binary classification algorithm. Meaning, it predicts either true or false, churn or not, pass or fail and other binary categorical values. This algorithm also uses a regression function which classifies the target variable based on probability. Logistic regression fits the data to an “S” shaped logistic function also known as the Sigmoid Curve. It curves from 0 to 1, where 0 is the least probable or false, while 1 is the most probable or True. This splits the data into one of the two categories and each row of data is classified by comparing the probability to a threshold between categories. With Alteryx, it's included.

Spatial Analysis

Spatial Analysis

Spatial data, also known as “Geospatial Data” refers to records in the dataset that have a geographic aspect. It can be the location of a store, the distance between two bus stops, or the boundaries of a state. Alteryx offers the spatial toolset to help users derive meaningful insights and information from spatial data.

Customer Churn

Customer Churn

A customer churn model is a predictive analytics tool used by businesses to forecast which customers are at a high risk of leaving or discontinuing their relationship with the company. This model analyzes historical customer data to identify patterns and factors that indicate potential churn, such as decreased activity, declining engagement, or specific behaviors that precede customer attrition. Customer churn models play a crucial role in customer relationship management by enabling businesses to focus on retaining valuable customers, enhancing customer satisfaction, and ultimately improving long-term profitability.

Sentiment Analysis

Sentiment Analysis

A customer sentiment model analyzes the feelings, opinions, and attitudes of customers towards a brand, product, or service. This model leverages data analytics techniques to measure and interpret customer sentiment, helping businesses gain insights into customer perceptions, preferences, and satisfaction levels. By analyzing customer sentiment, businesses can identify trends, patterns, and areas for improvement, enabling them to make data-driven decisions that enhance the overall customer experience, drive customer loyalty, and improve brand reputation.

Industries

Ad Agencies

Ad agencies require lots and lots of data. This data helps an ad agency learn about consumers, analyze trends, and apply those insights to better target customers and prospects through MCM campaigns. Alteryx is a DI powerhouse and with it data works for you.

Airlines

Alteryx helps airlines use their data to provide better insights into customer behavior. Alteryx helps airline increase website visits, predict and reduce sold-out flights, as well as great powerful revenue forecasting that allow better pricing prediction. Alteryx is a DI powerhouse and it'll make data work for you.

Biotech

Alteryx can help biotechs gain deeper insights by providing line-of-business analysts in R&D, sales, marketing, and regulatory affairs the ability to blend and analyze data themselves, without any coding or IT dependence.

Casino

Alteryx provides casino analysts with the unique ability to easily discover, prep, blend and analyze all of their data using a repeatable workflow, which can be deployed and shared at scale for deeper insights, insights that come within hours, not weeks.

Cruise Lines

Cruise line analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources.

Hotels

Hotel analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources.

Fintech

The FinTech industry is one of today's most robust industries right now and data is at the center of it. Alteryx provides financial services institutions deeper insights through fast data preparation and blending, easy-to-use analytics, and simple ways to share analytics with decision makers. Access and blend all your data, structured, unstructured, and semi-structured to get one unified picture of the customer.

Mobile Gaming

Gaming analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources.

Oil & Energy

Prep and blend multiple data types — spatial, geological, seismic, weather, and more — to make more informed exploration decisions for drilling. Leverage predictive analytics to anticipate outages, determine the root cause of failures, and minimize downtime. Compare actual vs. estimated costs at the well level and calculate other key performance metrics aligned to capital investment to better understand drilling and completions.

Retailers

Alteryx lets retail analysts leverage Big Data from a variety of sources and move them from their traditional spreadsheet limitations into a simple drag-and-drop canvas that performs powerful analyses in minutes. Alteryx puts the power of supply chain analytics directly into the hands of the retail analysts, allowing a new level of forecasting and inventory planning.

Sportsbooks

Sportsbook analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources.

Travel

OTA analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources.

Our Services

Intelligencia can help businesses implement complex analytics solutions from the ground up. We can help you understand your data in ways that will simplify your analytics initiatives. We can also help you understand the complex analytics software landscape so that your analytics initiatives doesn't fail. Our modelers can help you build and maintain your models to ensure they are up-to-date and capturing the most relevant data to ensure your models are as optimized and as powerful as they can be.

Intelligencia

Intellligencia is a Hong Kong- and Macau-based software consulting company that works specifically in the hospitality, gaming, fintech, esports, manufacturing, retail, sports betting, and travel industries. Although located in Asia, we work with clients as far away as North America, Mexico, India, Armenia, Australia, and the Philippines.

Connect

Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong

Phone: +852 5196 1277

Email: andrew.pearson@intelligencia.co

Website: www.intelligencia.co

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