Customer eXperience
As Forbes sees it, "Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think your brand and customer experience is one thing, if the customer perceives it as something different, that is what the actual customer experience is." In business, the customer's perception is the reality.
This is as true for the sports betting industry as any other industry, perhaps even more so because the product one sportsbook offers differs little from the product of a competitor. It's the experience and the emotional sense and perception of that experience that truly counts; this is where CX thrives.
Campaign Management
A campaign management solution enables a sportsbook to develop and manage personalized customer communications strategies as well as send out timely offers. It allows users to rapidly create, modify and manage multi-channel, multi-wave marketing campaigns that integrate easily with any fulfillment channel, automatically producing outbound (contact) and inbound (response) communication history.
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Solutions
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Multi-Channel Marketing
Another important element to a strong customer experience solution is a powerful Multichannel Marketing Hub (MMH). Gartner defines the MMH as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.
Most of today’s solutions provide the capability to represent complex data structures in a format appealing and comprehensible for business users in order for them to make sound business decisions. These capabilities provide a business metadata layer shielding users from the complexity of data structures and guarantees operational efficiencies when dealing with customer data for campaign purposes.
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Solutions
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SERVICES
Define
Intelligencia can help define your CI + CRM problem as well as provide options for the CI, CX, and CRM products available to you.
Integrate
Getting your data properly set up and cleansed is an integral step in creating a CX, CRM, marketing, and loyalty system that stands out.
Campaign
Intelligencia can help you build personalized customer communications strategies that will create one-to-one marketing on a massive scale.
Analytics
Now it's time to understand your customers so you can provide them with a service they will honor with deep and long-lasting customer loyalty.
CONTACT US
+852 5196-1277 HK
+853 6616-1033 Macau
505 Hennessy Road, Suite 613, Causeway Bay, HK
Rua da Estrela, No. 8, Macau
contact@intelligencia.co
Intelligencia
Intellligencia is a Hong Kong- and Macau-based software consulting company that works specifically in the hospitality, gaming, fintech, esports, manufacturing, retail, sports betting, and travel industries. Although located in Asia, we work with clients as far away as North America, Mexico, India, Armenia, Australia, and the Philippines.
Connect
Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong
Phone: +852 5196 1277
Email: andrew.pearson@intelligencia.co
Website: www.intelligencia.co