In the 1991 movie Until the End of the World, Wim Wenders creates a world on the edge of the millennia, peopled with characters who have the ability to access their dreams through technology similar to today’s Artificial Intelligence (AI) and Virtual Reality. More
On April 6, 2022, Open AI released the image “An Astronaut Riding a Horse” on Instagram (see Figure 1) and threw open the whole debate about whether artificial intelligence (AI) is about to make graphic design a dying art. According to Open AI, “DALL-E 2 can make realistic edits to existing images from a natural language caption. More
The building blocks of AI, artificial neural networks (ANN) or just neural networks are a type of machine learning algorithms that are based on the structure of neurons in the human brain. They are non-linear statistical data modeling tools utilized when the exact attributes an input and an output are unknown. More
The American computer scientist Donald Knuth said, “Premature optimization is the root of all evil” and he probably has something there. Optimization is not something to be taken lightly. It’s a long, involved process that requires buy-in from just about every department in an organization. More
The renowned behavioral psychologist B.F. Skinner once said, “The major difference between rats and humans is that rats learn from experience.” His words are certainly comical and do contain an element of truth, but human beings are, first and foremost, creatures of habit. Their behaviors come from experience, and these behaviors are highly quantifiable. This is even true for their shopping behaviors, as the proliferation of retail analytics and apps has shown. More
Artificial intelligence (AI) might be all the rage today but the philosophical questions it poses — can machines replace humans, can AI and machines be trusted, and how can AI be used humanely?— are hardly unique. Greek mythology tackled such questions over 2,500 years ago. The myth of Talos tells of a giant bronze man forged by the god Hephaestus. More
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death might also have been a little premature, but the cookie’s demise, like the Twain claim, is destined to be fulfilled and whether it’s within a year, a two or three, it cannot be stopped. Whether we like it or not, the cookiepocalypse is upon us and it threatens to upend brand marketing as we know it. More
In every classic vampire movie, there’s a moment when the soon-to-be victim lingers on the threshold of his or her abode and an attractive vampire leans in and innocently asks, “Aren’t you going to invite me in?” The hapless protagonist, having never seen a vampire film before, somehow says those fateful words, “How rude of me. Please, do come in,” and his or her fate is sealed. More.
The renowned behavioral psychologist B.F. Skinner once said, “The major difference between rats and humans is that rats learn from experience.” His words are certainly comical and do contain an element of truth, but human beings are, first and foremost, creatures of habit. Their behaviors come from experience, and these behaviors are highly quantifiable. This is even true for their shopping behaviors, as the proliferation of retail analytics and apps has shown. More
One of the most important things we can learn from Olympic athletes is the concept of focus, and how to set goals. This is more than just the idea of a long-term, ethereal objective that can take years to achieve; it is about making concrete goals, such as when a 100-meter sprinter crouches into the starting blocks before a race and closes his or her eyes to block out all but the most important stimuli at that moment — the gunshot that signifies the start of the race. More
I’ve always found the fact that the acronym for artificial intelligence in English, AI, is surprisingly similar to the first two characters for that word in simplified Chinese — ‘人工智能’. The first two characters together, 人工, mean ‘people’ and ‘work’ individually, but when put together mean ‘artificial’ while ‘智能’ means ‘intelligent.’ More
“The serial number of a human specimen is the face, that accidental and unrepeatable combination of features. It reflects neither character nor soul, nor what we call the self. The face is only the serial number of a specimen,” said author Milan Kundera. It’s a rather unromantic way of looking at what many would consider the most important part of a human being, and Kundera was disregarding so many other ways human beings can be identified, such as through their gait, their voice, even their heartbeat. More
Marketing has come a long way since the days of John Wanamaker and his famous complaint that he didn’t know which half of his marketing spend was useful and which wasn’t. However, as senior Forbes contributor George Bradt contends in his article, Wanamaker Was Wrong — The Vast Majority Of Advertising Is Wasted, attribution is extremely difficult to measure, and brands would be smarter to try to spot their most loyal customers, rather than try to figure out the exact steps that should be attributed to a purchase. More
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Intellligencia is a Hong Kong- and Macau-based software consulting company that works specifically in the hospitality, gaming, fintech, esports, manufacturing, retail, sports betting, and travel industries. Although located in Asia, we work with clients as far away as North America, Mexico, India, Armenia, Australia, and the Philippines.
Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong
Phone: +852 5196 1277
Email: andrew.pearson@intelligencia.co
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