Based on sound economic principles, choice modeling assumes people make choice decisions by evaluating the utility available from each alternative and choosing the one with the highest utility.
Choice modeling is useful in the following ways:
"Technology has changed marketing and market research into something less like golf and more like a multi-player first-person-shooter game. Crouched behind a hut, the stealthy marketers, dressed in business-casual camouflage, assess their weapons for sending outbound messages. Email campaigns, events, blogging, tweeting, PR, ebooks, white papers, apps, banner ads, Google Ad Words, social media outreach, search engine optimization. The brave marketers rise up and blast away, using weapons not to kill consumers but to attract them to their sites, to their offers, to their communities. If the weapons work, you get incoming traffic."
Choice Modelling is used by:
Intelligencia can help businesses implement complex AI solutions to ensure customers are getting the best one-to-one marketing available to them. Intelligencia shows businesses how to treat their customers like the highly valuable assets they are.
Intelligencia can help define your CI + CRM problem as well as provide options for the CI, CX, + CRM products available to you.
Getting your data properly set up and cleansed is an integral step in creating a CX, CRM, marketing, and loyalty system that stands out.
Intelligencia can help you build personalized customer communications strategies that will create one-to-one marketing on a massive scale.
Now it's time to understand your customers so you can provide them with a service they will honor with deep and long-lasting loyalty.
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contact@intelligencia.co
505 Hennessy Road, Suite 613, Causeway Bay, Hong Kong
+852 5192 1277
Rua da Estrela, Macau
+853 6616 1033
Intellligencia is a Hong Kong- and Macau-based software consulting company that works specifically in the hospitality, gaming, fintech, esports, manufacturing, retail, sports betting, and travel industries. Although located in Asia, we work with clients as far away as North America, Mexico, India, Armenia, Australia, and the Philippines.
Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong
Phone: +852 5196 1277
Email: andrew.pearson@intelligencia.co
Website: www.intelligencia.co