Understanding who your audience is will also help designers choose the right data visualization type. Designers should always put themselves in the user’s position. You may be aiming your data visualization efforts at a particular team within your organization, or you may be trying to communicate a set of trends or predictive insights to the risk management department. Designers should take the time to research their audience so that they can make a more informed decision on which data visualization chart types will make the most tangible connection with the users.