As Forbes sees it, "Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think your brand and customer experience is one thing, if the customer perceives it as something different, that is what the actual customer experience is. You may think you have high-quality products and a strong customer experience, but if a customer gets a broken product that isn’t fixed, their perception of your company as lower quality then becomes the reality."
Loyalty is so important for a business because customers become more profitable over time; increased profits can be derived from increased purchases, reduced operating costs, profits from customer referrals, as well as profits from price premiums as long-term customers are more comfortable paying regular prices for services rather than being tempted into using a businesses’ lower profit products and/or services.
A campaign management solution can enable a casino to develop and manage personalized customer communications strategies and the timely delivery of offers to its patrons. It allows users to rapidly create, modify and manage multi-channel, multi-wave marketing campaigns that integrate easily with any fulfillment channel, automatically producing outbound (contact) and inbound (response) communication history. Users can define target segments, prioritize selection rules, prioritize offers across multiple campaigns and channels, select communication channels, schedule and execute campaigns, and perform advanced analyses to predict and evaluate the success of customer communications.
Intelligencia has helped several large enterprises implement complex customer experience solutions. Check with us to see how we can help you.
Intelligencia can help define your CI + CRM problem as well as provide options for the CI, CX, + CRM products available to you.
Getting your data properly set up and cleansed is an integral step in creating a CX, CRM, marketing, and loyalty system that stands out.
Intelligencia can help you build personalized customer communications strategies that will create one-to-one marketing on a massive scale.
Now it's time to understand your customers so you can provide them with a service they will honor with deep and long-lasting loyalty.
We are available 24/7, on multiple social channels, or connect with us below.
contact@intelligencia.co
505 Hennessy Road, Suite 613, Causeway Bay, Hong Kong
+852 5192 1277
Rua da Estrela, Macau
+853 6616 1033
www.intelligencia.co
Intellligencia is a Hong Kong- and Macau-based software consulting company that works specifically in the hospitality, gaming, fintech, esports, manufacturing, retail, sports betting, and travel industries. Although located in Asia, we work with clients as far away as North America, Mexico, India, Armenia, Australia, and the Philippines.
Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong
Phone: +852 5196 1277
Email: andrew.pearson@intelligencia.co
Website: www.intelligencia.co