Analytics Training

Goal: In this module, Intelligencia will show students how to optimize their predictive analytics solutions. The increased use of analytics can introduce a positive feedback loop into marketing campaigns, to support data-driven decisions by management, and to make the entire company more predictive. There should be a desire to take advantage of statistical analytic capabilities, web-based OLAP analysis, and predictive modeling to achieve these ends.

Analytics can help determine which advertising campaign or advertising partner’s pages have the highest landing rates, as well as show conversion rates for all of the company’s advertising and marketing budgets. Mobile analytics can also display how many visitors downloaded material from a site, which can help in factoring a company's advertising and marketing budgets. And, finally, analytics can display which pages have the highest exit rates. With this type of analysis, marketers can rapidly adjust marketing campaigns to exploit the most effective ones and, conversely, trim the non-performing ones.

Students will learn to differentiate between the four types of analytics – Descriptive, Diagnostic, Predictive, and Prescriptive – and understand how data culled from sources such as the operational systems, its CRM software, as well as its Google analytics and clickstream data affect these analytics.

A brief overview of some predictive analytics solution that Intelligencia can develop are listed below (this is not an exhaustive list, but is instead a starting point to bring interested stakeholders to the discussion):

  1. CUSTOMER SEGMENTATION MODELLING CUSTOMER PREFERENCE
  2. RFM
  3. NEW CUSTOMER SCORING MODEL
  4. CUSTOMER ACQUISITION MODELS
  5. CUSTOMER CHURN MODELS
  6. CUSTOMER LIFETIME VALUE
  7. PROPENSITY TO RESPOND MODEL / MARKETING ATTRIBUTION
  8. LOOKALIKE MARKETING

Students will also learn how to differentiate between the following types of analytics:

  1. CLUSTER ANALYSIS – K-MEANS
  2. K-NEAREST NEIGHBORS
  3. DECISION TREES
  4. A/B TESTING
  5. LOGISTIC REGRESSION
  6. TIME SERIES
  7. NEURAL NETS

Clients

We have provided training for the following companies

CONTACT US

Don't be shy

We'd love to hear from you

Reach out and let us know about your analytics, DI, marketing, and social needs

support@intelligencia.co

505 Hennessy Road, #613, Causeway Bay, Hong Kong

Rua da Estrela No. 8, Macau

www.intelligencia.co

Pricing

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Starter
$ 199 / Per Month

Coffee & water service

High speed Internet

Limited printer & scanner

Limited meeting room access

Event and showroom use

Guest Reception

Open Co-work
$ 299 / Per Month

High-Speed Internet Access

Meeting Room

Shared Locker

Game Station

Free Coffe Everyday

Conference Room

Planted Desk
$ 399 / Per Month

Community Managers

Workshops/Lectures

24/7 Access

Game Station

Unlimited working hours

Meeting Room Time

Private Office
$ 499 / Per Month

24/7 Access

Mailing address and a phone line

Coffee, tea, still, and sparkling water

Access to community's online

Member-only events

Conference Room

Intelligencia

We are here to help you navigate the complex world of analytics, AI, BI, CX, Cloud, DI, digital marketing, and social media implementations, showing you how open source technology can, potentially, augment your current software footprint and reduce cost. We understand ROI is king, above all else.

Connect

Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong

Phone: +852 5196 1277 (HK)

Phone: +853 6616 3313 (Macau)

Email: support@intelligencia.co

Website: www.intelligencia.co

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