Social

Social Media

Social media is about building a relationship with an audience and starting a two-way dialogue between a company and its customers, it is a way to showcase a company’s knowledge and expertise. Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.

Intelligencia can help companies to increase their social audience and follower base through: hashtag campaigns, strong use of keywords, sharing/retweeting relevant news, "liking" posts, staying updated within the industry, and contributing our own unique content to broaden reach. If required, Intelligencia will also create branded content for G2E Asia social media and other marketing initiatives.

A social media marketing initiative would have the following objectives:

  1. Lead generation
  2. Retain current customers
  3. Create customer service channels
  4. Increase the value of existing customer relationships
  5. Display and project thought leadership to the industry
  6. Relationship building/community creation
  7. Spot market opportunities
  8. Improve website SEO
  9. Add social media interactivity to a client’s website

Services

Social media is all about adding value to communities of customers and prospects by providing interesting content (blogs, podcasts, webinars, etc.). It allows immediate engagement with groups of customers and potential customers. Today, the traditional model of blasting messages to customers and potential customers is fading as trust in corporate America is at an all-time low. In today’s difficult economic climate, peer referrals are becoming more and more important and social media is driven the most by peers and customers discussing products and services and businesses should create marketing platforms that foster this discussion. Consumers are tuning out regular advertising and tapping into social media for advice. Listening and joining these conversations could prove highly lucrative.

Social Media Listening

Social listening is the monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.

Brand Management

In 2001, Hislop defined branding as “the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers.” Social media is the prefect place to market a brand as well as control a company's messaging. Social media is also a great place to test out marketing messages.

Discover Customer Profiles

Psychometrics, sometimes also known as psychography, is a scientific attempt to ‘measure’ the personality of a person. Utilizing the so-called Ocean Method has become the standard approach. Today, Facebook, Twitter, as well as a whole host of other social channels can be used to develop personality profiles of customer and potential customers from their social profiles.

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Build Fanbases

Whether you call them “fans”, “friends”, “followers” or “subscribers”, building a community of users will help a business grow its customer base, as well as help it participate in the conversation about its brand. Few would argue that customer satisfaction is the foundation of true customer loyalty, while customer dissatisfaction is the key factor driving customers away. Social media is the perfect place to build those loyalty bonds. 

Harvest Customer Feedback

No other media even comes remotely close to the data measurement capacity that mobile offers, which begins with exposure to the advertisement, followed by the persuasive effect of the advertisement and, finally, to the actual purchase of a product. Utilizing social media platforms, customers can be surveyed instantly and easily.

Add Interactivity

Adding social media sites like Facebook, Twitter, Instagram, etc., to a static website can turn a dull website into a highly interactive destination that allows interested users and/or customers to actually become a participant in the marketing of the site and the company. 

Crisis Management

Crisis management refers to the art, technique or practice of averting or dealing with crisis situations that threaten to harm an organization, its stakeholders, or the general public. It is also the attempt to limit the damage of a known or unforeseen problem. Social media is a great channel to utilize for crisis situations as a business can flood its social channels with positive reporting of the crisis.

Influencer Marketing

Beginning in 2008, the terms sentiment and influence were introduced into the real-time ecosystem to describe how to begin measuring the different aspects of listening. Brands quickly realized that there were influential voices that should be listened to because they held a lot of weight amongst other members of the business community.


CONTACT US

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We'd love to hear from you. 

Reach out to us and let us know about your analytics, data integration, and marketing needs.

support@intelligencia.co

505 Hennessy Road, #613, Causeway Bay, Hong Kong

Rua da Estrela No. 8, Macau

www.intelligencia.co

Intelligencia

We are here to help you navigate the complex world of analytics, AI, BI, CX, Cloud, DI, digital marketing, and social media implementations, showing you how open source technology can, potentially, augment your current software footprint and reduce cost. We understand ROI is king, above all else.

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Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong

Phone: +852 5196 1277 (HK)

Phone: +853 6616 1033 (Macau)

WhatsApp: +853 6616 1033

Email: support@intelligencia.co

Website: www.intelligencia.co

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