Customer Intelligence

CUSTOMER INTELLIGENCE

Customer intelligence (CI) is the process of gathering, contextualizing, and analyzing information coming in from multiple channels to build deep and meaningful customer relationships, create sustainable profitability, improve strategic decision-making. and optimize the company's resources.
 

MODELING

Intelligencia can implement complex customer intelligence analytics solutions from the ground up, remotely, or at your location. We help businesses understand their data in ways that will simplify their analytics journey as well as help with data governance. Our experienced architects, data integration experts, and experienced modelers can build and maintain models to ensure they are up-to-date and capturing the most relevant business data.

Customer segmentation

Provides a view of the company from a customer perspective, with customers being segmented by demographics, spend, or a whole host of other metrics. This information has multiple uses for the business.

Propensity to Respond

Theoretical probability that a sampled person will become a respondent in an offer or survey. It is especially useful for marketing. A response-likelihood model can save substantial cost as well as increase customer personalization.

Customer Acquisition

Results of the segmentation modeling can be used to build a predictive model that identifies likely characteristics of attractive customers, which can then be used by marketing to proactively find customers with these traits.

Customer Churn

The cost of acquiring customers can be 25 times higher than keeping an existing customers happy. Making customer churn a more anticipatory and prescriptive KPI helps companies proactively address it.  

RFM

This is a method for customer value. Scoring customers on their recency, frequency, and monetary value allows the business to understand its most valuable customers, information that is extremely valuable to marketing.

Revenue Optimization

Airlines started the revenue management process. Today, every customer-facing business can utilize it. Revenue optimization helps companies get Smart as pricing becomes conditional upon demand and business gets optimized.

SERVICES

Intelligencia's consultants can help you get your data house in order, then work with your team to build the models, or we can build them alone, then deploy and maintain them on your systems. Or ours. The choice is yours.

Our CI Clients

Our CI clients include massive integrated resorts like The Venetian Macao and Galaxy Macau, as well as smaller casinos in the US -- Resorts World NY, Resorts World Bimini, Resorts World Catskills -- and The Logrand Group, Mexico's largest casino group.

ANALYTICAL MODELING

Intelligencia can implement complex analytics solutions from the ground up, remotely, or at your location. We help businesses understand their data in ways that will simplify their analytics journey as well as help with data governance. Our experienced architects, data integration experts, and experienced modelers can build and maintain models to ensure they are up-to-date and capturing the most relevant business data.

SERVICES

Intelligencia's consultants can help you get your data house in order, then work with your team to build the models, or we can build them alone, then deploy and maintain them on your systems. Or ours. The choice is yours.

Intelligencia

We are here to help you navigate the complex world of analytics, AI, BI, CX, Cloud, DI, digital marketing, and social media implementations, showing you how open source technology can, potentially, augment your current software footprint and reduce cost. We understand ROI is king, above all else.

Connect

Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong

Phone: +852 5196 1277 (HK)

Phone: +853 6616 1033 (Macau)

WhatsApp: +853 6616 1033

Email: support@intelligencia.co

Website: www.intelligencia.co

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