Talk about competitive -- the company with biggest share of the sports betting market has no more that 5% of the market. Because competition is tight, margins are too, so sports books need to ensure every IT dollar spent is an ROI-positive spend. SAS provides sports book analysts with the unique ability to easily discover, prep, blend and analyze all of their data using repeatable workflows, which can be deployed and shared at scale for deeper insights. With SAS, these insights that come within hours, not weeks. Sports betting analysts can utilize the SAS platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources. Sports book analysts can easily join their data together, then perform analytics—descriptive, diagnostic, predictive, prescriptive, statistical and spatial—using SAS's intuitive user interface, which is, if not a code free environment, then a very code friendly one.

For the sports betting industry, Intelligencia has built a set of almost plug-and-play solutions that can simplify a multitude of business challenges, including, but not limited to, the following: