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The global SAP Startup Focus program helps promising startups in the Big Data, predictive and real-time analytics space develop new applications on the SAP HANA in-memory computing platform and accelerate market traction.

Teaming up with the SAP Startup Focus Program, Intelligencia developed BetWatch, an analytics solution developed for the sports betting industry. BetWatch™ allows sports books (SB) to understand a bettor’s gambling habits and, more importantly, how their bets affect the sports book’s fiscal bottom line; this data reduction exercise provides a succinct and quick view of the customer base that can then be used to make risk based decisions, complement multiple marketing strategies, as well as, potentially, spot problem and/or addictive gamblers. The approach of our solution is to highlight the bridge between using analytics to derive knowledge from the information available that goes beyond merely slicing and dicing the data. SAP HANA Predictive Analytics Library (PAL) was used to create the necessary segments via the k-means algorithm. Once the segments are created, HANA is used to keep track of betting activity in real-time using the k-nearest neighbor algorithm.

Link to Blog:

BetWatch | SAP HANA