The travel industry is one of the most competitive industries around, utilizing data from multiple formats, which must be integrated and analyzed in a powerful solution data integration and analytics solution like Alteryx. For invoices, a workflow can be built in Alteryx Designer that allows the business to create and update invoices in the format of their choice. Alteryx can easily extract recurrent data and dynamic outputs can be created to surface any important information. When multiple sources of data are combined, data cleansing is imperative and Alteryx's data cleansing tool fixes common data quality issues using a variety of parameters. 

Alteryx provides OTA analysts with the unique ability to easily discover, prep, blend and analyze all of their data into a repeatable workflow, which can be deployed and shared with others at scale for deeper insights, insights that come within hours, not weeks. OTA analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets. OTA analysts can easily join their data together, then perform analytics—descriptive, diagnostic, predictive, prescriptive, statistical and spatial—using Alteryx's intuitive user interface, which is, if not a code free environment, then a very code friendly one.

For the travel industry in particular, Intelligencia has built a set of almost plug-and-play solutions that can simplify a multitude of business challenges, including the following:

Customer Churn Modelling

Customer retention is key to sustaining strong cash flow and profitability, especially for travel companies, which exist in a highly competitive environment. In today’s big data and AI environments, understanding ex post facto churn no longer strategically works. Travel companies and OTAs need to predict churn proactively to prevent customer jumping ship. For an industry as competitive as the travel industry, OTAs and travel companies must understand the factors leading to churn long before a customer intends to walk away. Intelligencia has built a churn model utilizing Alteryx Designer to proactivecly understand their customer behavior. 

 Alteryx Workflow


Natural Language Processing

Natural language refers to language that is spoken and written by people, and natural language processing (NLP) attempts to extract information from the spoken and written word using algorithms. NLP encompasses active and passive modes: natural language generation (NLG), or the ability to formulate phrases that humans might emit, and natural language understanding (NLU), or the ability to build a comprehension of a phrase, what the words in the phrase refer to, and its intent. One of the major use cases for AI is sentiment analysis, which uses NLP to gain insight into how a business is seen on social media. For travel companies, whose business rises and falls on their customer's happiness, NLP can help them understand what customers are saying about their company, they products and services, as well as their competitors. Managers can use these insights to increase customer intelligence and customer service. Intelligencia has built an Alteryx-based NLP solution for travel companies, OTAs, car rental agencies as well as hotels utilizing Python that can be the engine of a powerful social media listening tool. 


Alteryx Workflow

RFM modelling

RFM is a method used for analyzing customer value. It is commonly used in database marketing and direct marketing and has received particular attention in the travel industry. Intelligencia has created an Alteryx workflow that can help OTAs and travel companies understand the breakdown of their customer database. The workflow can produce outputs that can be given to the marketing department so they can reach out to high-value customers on one end of the spectrum, as well as customers who might be ready to churn on the other end of the spectrum. See the video below as well as the three step workflow. 

Alteryx Workflow