Today, marketing is about experience. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers to create a unique and contextual experience for a customer.

Marketing has become an orchestrations between:

  • email campaigns
  • company events
  • blogging
  • tweeting
  • PR
  • ebooks
  • white papers
  • apps
  • banner ads
  • Google Ad Words
  • social media outreach
  • SEO 

Keeping all of this data working together to produce context-aware promotions to clients and potential clients is not easy and Intelligencia can help businesses understand the options available to them, both commercial software and open source.