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Intelligencia.co

Location intelligence, or spatial intelligence, is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem. It involves layering multiple data sets spatially and/or chronologically, for easy reference on a map, and its applications span industries, categories and organizations. It is generally agreed that more than 80% of all data has a location element to it and that location directly affects the kinds of insights that you might draw from many sets of information. 

Deploying location intelligence by analyzing data using a geographical information system (GIS) within business is becoming a critical core strategy for success in an increasingly competitive global economy. Location or GIS tools enable spatial experts to collect, store, analyze and visualize data. Location intelligence experts are defined by their advanced education in spatial technology and applied use of spatial methodologies.

Location intelligence experts can use a variety of spatial and business analytical tools to measure optimal locations for operating a business or providing a service. Location intelligence experts begin with defining the business ecosystem which has many interconnected economic influences. Such economic influences include but are not limited to culture, lifestyle, labor, healthcare, cost of living, crime, economic climate and education.

Casinos and sports book can utilize location data in a multitude of way, i.e., understanding people's traffic flows throughout an integrated resorts or into a sports book's retail shop. Intelligencia's partners, such as HDS/Pentaho and ITRS's VALO can explain how location datapoint can increase customer intelligence, people traffic flow, as well as increase marketing response rates. 

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