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Intelligencia.co

Prescriptive

Prescriptive analytics tries to optimize a key metric, such as profit, by not only anticipating what will happen, but also when it will happen and why it happens. “Further, prescriptive analytics suggests decision options on how to take advantage of a future opportunity or mitigate a future risk and shows the implication of each decision option. Prescriptive analytics can continually take in new data to re-predict and re-prescribe, thus automatically improving prediction accuracy and prescribing better decision options” (Wikipedia).

Prescriptive analytics can ingest a mixture of structured, unstructured, and semi-structured data, and utilize business rules that can predict what lies ahead, as well as advise how to exploit this predicted future without compromising other priorities. Stream processing can add an entirely new component to prescriptive analytics.

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