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Intelligencia.co

Andrew Pearson

Born in Pakistan, Pearson grew up in Singapore and was educated in England and America. With a degree in psychology from UCLA, Pearson has had a varied career in IT, marketing, mobile technology, social media and entertainment.

In 2011, Pearson relocated to Hong Kong to open Qualex Asia Limited, bringing its parent company's experience into the ASEAN region. Pearson is currently the Managing Director of Qualex Asia Limited, a leading implementer of business intelligence, customer intelligence, data warehousing, data modeling, predictive analytics, data visualization, digital marketing, mobile, social media and cloud solutions for the gaming, insurance, finance, healthcare, oil and gas, telecommunication, hospitality and retail industries. Pearson has since opened Qualex Asia offices and is currently working on corporate deals in countries such as Hong Kong, Macau, Singapore, Malaysia, the Philippines and Australia. Pearson has also leveraged Qualex's expertise to implement software solutions from such vendors as SAS, IBM, SAP, Tableau, Oracle, and Microsoft at some of the world's biggest casino operators and lottery companies.

In 2009, two books that Mr. Pearson edited appeared in print; the first in the Double Down on your Data series, Clive Pearson's How Analytics is Revolutionizing the Casino Industry and Santiago Maggi's Investment Strategies for Uncertain Markets, a book about the financial markets that presciently predicted the 2007 global financial meltdown. In 2010, Pearson also wrote The Mobile Revolution and it was published by Qualex Publishing. In 2013, Pearson was invited to write a chapter in Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem, a book on mobile technology. The book, which was co-authored by several of the mobile industry's leading figures, was published in July 2013. Pearson's latest book is Going Mobile: Going Social, which was published in December 2013. 

Pearson is also a noted columnist, writing on topics such as mobile media, social media, predictive analytics and cloud technology for such publications as ComputerWorld HK, The Journal of Mobile and Social Media Marketing and The Mobile Marketer. Pearson is also a member of the editorial board of the upcoming Journal of Business-to-Consumer Marketing as well as the president of the Advanced Analytics Association of Macau. Pearson's Academia.edu page is ranked in the top 1% of read authors.

An avid traveler, Pearson is a sought-after speaker on such disparate topics as casino and mobile marketing, data analytics, social media and interactivity. If he's not pounding the pavements of Hollywood, he's probably wandering the labyrinthine streets of Hong Kong's Lang Kwai Fong, or tearing up useless betting slips at Happy Valley (perhaps the most perfectly named racecourse in the world (for some)), or dining at a hawker center in Singapore, or doubling down at the gaming tables in Macau. Basically, Pearson's trying to find the next great story that the world doesn't yet know that it desperately wants to see.

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