Andrew Pearson

ANDREW PEARSON was born in Pakistan, grew up in Singapore and was educated in England and America. With a degree in psychology from UCLA, Pearson has had a varied career in IT, marketing, mobile technology, social media and entertainment. 

In 2011, Pearson relocated to Hong Kong to open Qualex Asia Limited, bringing its parent company's experience into the ASEAN region. Pearson is currently the Managing Director of Intelligencia Limited, a leading implementer of BI, CI, data warehousing, data modeling, predictive analytics, data visualization, digital marketing, mobile, social media and cloud solutions for the gaming, finance, telco, hospitality and retail industries. Pearson is currently working on projects in countries such as Hong Kong, Macau, Singapore, Malaysia, the Philippines and Australia. Pearson has also leveraged Intelligencia's expertise to implement software solutions from such vendors as SAS, HDS, SAP, Qlik, and ITRS at some of the world's biggest casino operators, lottery companies, and sports books.

In 2009, two books that Mr. Pearson edited appeared in print; the first in the Double Down on your Data series, Clive Pearson's How Analytics is Revolutionizing the Casino Industry and Santiago Maggi's Investment Strategies for Uncertain Markets, a book about the financial markets that presciently predicted the 2007 global financial meltdown. In 2010, Pearson also wrote The Mobile Revolution and it was published by Qualex Publishing. In 2013, Pearson was invited to write a chapter in Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem, a book on mobile technology. The book, which was co-authored by several of the mobile industry's leading figures, was published in July 2013. In 2017, Pearson published The Predictive Casino, a book about how analytics should be used in the casino industry. 

Pearson is also a noted columnist, writing on topics such as mobile media, social media, predictive analytics and cloud technology for such publications as ComputerWorld HK, The Journal of Mobile and Social Media Marketing and The Mobile Marketer. Pearson is also a member of the editorial board of the upcoming Journal of Business-to-Consumer Marketing as well as the president of the Advanced Analytics Association of Macau

An avid traveler, Pearson is a sought-after speaker, lecturing on such disparate topics as casino and mobile marketing, data analytics, social media and interactivity. If he's not pounding the pavements of Hollywood, he's probably meandering through the labyrinthine streets of Hong Kong's Lang Kwai Fong, or tearing up useless betting slips at Happy Valley (perhaps the most perfectly named racecourse in the world (for some)), or dining at a hawker center in Singapore, or wandering through tall grasses on a safari in South Africa, or doubling down at the gaming tables in Macau. Basically, Pearson's trying to find the next great story that the world doesn't yet know that it desperately wants to see.

Macau Eager To Plug Into eSports World

April 19, 2016

China and IP ownership: a risk worth taking?

October 12, 2017

It's Gaming, But Not As You Know It...

It's Gaming, but not as you know it article

August 9, 2016

eSports as a goldmine for data analytics

October 20, 2017

9 ways you’re failing at business intelligence

November 21, 2017

What are the “true costs” of BI?

September 20, 2017

5 Business Intelligence Trends to Watch in 2018

November 29, 2017

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