Cruise Lines

Intelligencia’s work in the cruise line industry includes work with some of the largest cruise organizations in the world, including Genting Hong Kong and Star Cruises. 

Services

Intelligencia can provide the following services:

  • Analytics:
    • Model building for departments such Operations, Commercial, and Customer & Marketing, including:
      • Customer Experience and Acquisition
      • Engine Health Maintenance—build and maintain a robust and secure private cloud facility with a proprietary storage approach that optimizes processing throughput, while maintaining a data lake for offline investigations.
    • Architecting, building, and implementing an edge analytics system for the airline’s operations.
    • Training, including developing unique and individual courses for the business users in each of the airline’s groups, including commercial, operations, customer and marketing.
  • Business Intelligence:
    • Assist in the assessment, architecting, development, and implementation of BI dashboards.
    • Initiate and implement a Social Media listening solution to understand both the current sentiment for the airline, as well as for its local and international competitors.
  • Customer Experience:
    • Assist in the assessment, architecting, development and implementation of CX and personalization solutions any airline loyalty programs.
    • Design, implement and enhance the airline’s next generation Customer Engagement and Loyalty Platform.
    • Architect and implement a process that creates a Single Customer View within the airline, utilizing probabilistic and deterministic matching.
    • Social Media integration so that social media can be added as a customer service channel for the airline’s loyalty customers.
  • Data Lakes:
    • Install, build and architect a data lake solution, including adding real-time stream processing components.
    • Set up administrative roles for the Hadoop DW.
    • Set-up and define the airline’s metadata layer to assist with data governance.
  • Data Governance:
    • Evaluate Data Quality.
    • Help create a business data glossary using inputs from the business to identify and document key data assets of the business.
    • Assist the airline construct a data warehouse foundation that is able to address a combination of operational, tactical, and ad hoc business needs.
    • Develop and implement a data governance plan that makes the airline a data-driven and data-leading operation.
    • Define granular responsibilities and protocols.
  • Digital Marketing:
    • Assist in the assessment, architecting, development, and implementation of BI dashboards.
    • Initiate, implement and maintain a digital marketing solution to help the airline understand and reach its customers in state-of-the-art ways.
  • ETL:
    • Design, construct, test, and document BI and ETL processes and installations. Develop system design requirements from business requirements, as well as document and train staff about these processes.
  • Social Media:
    • Intelligencia can help airline companies evaluate and implement a social media listening and marketing plan to increase brand awareness, raise customer loyalty, build fanbases, heighten customer understanding, and manage the company's reputation. 

Cruise Line Clients

       

 

 

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Contact

MACAU:

Rua da Esrela, No. 8, Macau

Macau: +853 6616 1033

 

HONG KONG:

505 Hennessy Road, #613, Causeway Bay

HK: +852 5196 1277

andrew.pearson@intelligencia.co