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Table Games Revenue Management

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Table Games Revenue Management

Because table games take such a prominent role in a casino's bottom line throughout the ASEAN region, a Table Games Revenue Management (TGRM) system can be a great revenue driver, as well as a powerful analytical tool that helps with optimization throughout a casino's property. The question of when to open a table, at what minimum price, and in what section of a casino can have a huge affect on the company's bottom line. Many costs, such as the labor required in dealers and pit managers, are somewhat fixed, while others variables, such as hand speed, depend on how many seats are filled at the table, but these costs can be modeled to create not just a table minimums data set, but also a labor schedule to ensure the right number of tables are open at the right time, at the right price, in the right area, with the right staffing levels. 

As business levels increase, casino shift managers currently examine the number of players at a table and determine if opening additional games would be prudent. As games open, and fill up, the determination is then made if raising minimum bet levels is needed. This works at a reactive level, but is far from optimized. This potential loss of profits could be quite substantial over time. 

By predicting the next time period’s expected demand in terms of head count, then applying the percentage of players at each average bet level, the number of players expected at each betting level can be predicted. After optimizing and considering overall house advantage, profit can be maximize for the next time period in a proactive manner.

Intelligencia is also working with its vendor partners to add additional variables, such as geolocation (to understand on-property demand) or social media data (to understand approaching demand (pun intended)) to better compile the demand side of the equation, which, we believe, is currently ignored because, once seven seats at the table are filled, demand constraints aren't taken into account. 

Check with us to learn more about our TGRM models to see how they can increase optimization on your casino floor.