For a sports betting operator, social media is no longer a vanity platform, but rather a place to both connect with current customers as well as court new ones. It is also a powerful branding channel that can be utilized to both understand a sports book's position in the market, as well as a place to benchmark its position against its competitors. Today, technology moves at break-neck speed and it can offer the power of deep customer understanding and insight, but it also comes with a confusing variety of technology and technological terms--Big Data, Cognitive Computing, CX, Data Lakes, Hadoop, Kafka, Personalization, Spark, etc., etc.

The Predictive Sports Book will help make sense of it all, so that a sports book executive can cut through the confusing clutters of technological jargon and understand why a Spark-based real-time stream processing data stream might be preferable to a TIBCO Streambase one, or an even IBM InfoSphere one. This book will help sports betting executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every patron who comes through their doors or browses onto their website.