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Intelligencia.co

Analytics

A hot topic in business today, analytics can help gaming and gambling companies in a myriad of ways. Predictive analytics is the use of statistics, machine learning, data mining, and modeling to analyze current and historical facts to make predictions about future events. Businesses can use analytics to understand their processes better as well as devise better customer marketing plans and forecasting models. Learn more here.

CRM

Customer Relationship Management (CRM) is a strategy used to learn more about a customer’s needs and behaviors in order to develop a stronger relationship with them, thereby creating a value exchange on both sides. In highly competitive industries like the casino and sports betting industries, developing strong customers relationships can be the difference between success and failure. Learn more about our work and philosophy here.

Marketing

With recent developments in social media, real time marketing efforts are more effective than ever. With Facebook, Twitter, and other popular social sites, businesses can gather up-to-date information on their target audience and, within minutes, they can convert that info into a marketing message to be shared. The power of virality can extend these message to  an audience worldwide.  Learn more about our work and philosophy here.

BI

Our BI experience in the gaming sector is second to none. Since we are partners with Qlik, Tableau, SAS, SAP, amongst others, we've seen -- and worked with -- most of the tools out there. Yes, it seems as though a new BI tool pops up almost daily, but today's businesses require a strong guiding hand, like ours, to help them understand exactly how they fit within their organization's IT infrastructure. Learn more about our work and philosophy here.

Data Lakes

A data lake is a hub or repository of all data that business users have access to, where the data is ingested and stored in as close to the raw form as possible without enforcing any restrictive schema. This provides an unlimited window of view of data for anyone to run ad-hoc queries and perform cross-source navigation and analysis on the fly. Intelligencia's partners are the leaders in Data Lake technology. Learn more about our work and philosophy here.

SCRM

Another term for “Social CRM” is “Social Media Monitoring”, the process by which companies monitor sites like Facebook, Twitter, LinkedIn, Weibo, WeChat, WhatsApp and others for relevant brand and anti-brand comments and mentions. Social media monitoring tools allow for continuous customer engagement. I will delve further into these social media solution later in this roadmap. Learn more about our work and philosophy here.

CI

Customer intelligence (CI) is information derived from customer data that an organization collects from both internal and external sources. The purpose of CI is to understand customer motivations and behavior so well that it can be utilized within the organization to drive future growth. Intelligencia's partners are developing and implementing some of the most powerful CI solutions on the market. Learn more about them and our philosophy here.

Gamification

Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users' impulses, which revolve around the idea of Status and Achievement. Gartner predicts that by 2015, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay, or Amazon. Read more here.

Social Media Marketing

Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including customers, employees, journalists, bloggers, and the general public. On a strategic level, it includes the management of the implementation, governance, scope and the establishment of a firm’s desired social media culture. Learn more about our work and philosophy here.

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